It’s the Big Game weekend aka The Superbowl. The Game is a thrill for football lovers, but the commercials are also the eye-catcher. Over the years, you’ve seen some different ads, that grabs your attention and makes you think. This particular add shines a light on Charlotte Protest and calls it “TYPICAL AMERICANS”. During that time, we were dealing with the Keith Lamont Scott shooting.

I understand the concept and the vision of the commercial, but that particular period in Charlotte isn’t the typical AMERICAN like activity that happens here. Not to start a race war, but the example they used for us was not a good choice. Do you think this was an appropriate image to use to promote beer?

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