Just when you thought Apple couldn’t get any better…they did!
Ever used the app, Shazam? If not, it’s a musical app that quickly identifies songs that you may be unfamiliar with, no matter where you are. With over a billion downloads, it’s become the “apple” of Apple’s eye.
So much so, that they purchased Shazam for a whopping $400 million.
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In the article, Techcrunch received the following statement from Apple:
“We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
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Snapchat and Spotify were also interested in the deal, but guess they were too short on the big bucks. What are our thoughts? Do you believe that Apple Music is suffering and is looking for a way to boost sales, or was it just a smart money move? Let us know below!
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